Employee AI Assistant

Improving the functionality of a workplace application

Role

UX Content Strategist

Industry

Fintech

Duration

Oct 2024 – April 2025

Role

UX Content Strategist

Industry

Fintech

Duration

Oct 2024 – April 2025

Objective

This project aimed to improve the usability and functionality of an in-house AI resource so that employees would integrate the tool into their workflows, thereby increasing their productivity.

Measures of success

  1. Increased use of the AI app by employees

  2. Increased employee productivity and job satisfaction

  3. Reduced dependency and cost on third-party technology

Target users

From the survey and pilot data, we identified 3 groups of users with unique needs.

  1. Novice users — employees unfamiliar with AI technology. They need help navigating the application and understanding how it can benefit their work.

  2. Familiar users — employees with some understanding of AI technology and its uses. They need guidance to discover how the application can facilitate their work.

  3. Expert users — employees proficient with AI technology. They're slowed down by the unfriendly interface and poverty of functionality.

Target solutions

We coordinated with the developers' scheduled enhancements to deploy solutions in two phases.

Phase I – improve interface

  1. Lower the barrier to entry for novice users. They need a simple interface that provides guidance and feedback.

  2. Increase ease of use. The interface should be intuitive so employees elect to use it to streamline their work, rather than view the app as a hinderance.

Phase II – improve capabilities

  1. Provide functions the users need. The application must have features that support the tasks and workflows of employees.

  2. Improve customization. The application should retain data and accommodate the unique preferences of the employee.

Exploring structure

While most competitors integrated features into one experience, the current state had a separate tab for each feature—Chat, Prompt, Doc Q&A, and Doc Summary.

I met consistently with the developers to understand how the underlying tech was partitioned and we explored ways to combine features into one cohesive conversation.

Because of capacity and time constraints, we shelved the unified state. The app features would continue to operate separately, so we kept them as separate tabs.

Content strategy

Simple explanations

Use plain language to make technical information digestible.

Use plain language to make technical information digestible.

Consistent voice

Keep language consistent and personified to build familiarity and trust.

Keep language consistent and personified to build familiarity and trust.

Reduced ambiguity

Be descriptive and clear to avoid confusion and reduce user anxiety.

Be descriptive and clear to avoid confusion and reduce user anxiety.

Contextual help

Provide relevant information so users can make informed decisions.

Provide relevant information so users can make informed decisions.

Actionable language

Direct users so they feel empowered and confident they can succeed.

Direct users so they feel empowered and confident they can succeed.

Empathetic guidance

Anticipate pain points for users and give solution-focused support.

Anticipate pain points for users and give solution-focused support.

Design strategy

Simple

Make UI elements easy to understand and use.

Make UI elements easy to understand and use.

Unified

Provide a cohesive UI that users can learn and rely on.

Provide a cohesive UI that users can learn and rely on.

Intuitive

Organize using a logical mental model to support navigation.

Organize using a logical mental model to support navigation.

Accessible

Build tools with support for users with disabilities.

Build tools with support for users with disabilities.

Responsive

Reassure users of the actions they can take and the results.

Reassure users of the actions they can take and the results.

Customizable

Cater to the users' specific needs in different workflows and skills.

Cater to the users' specific needs in different workflows and skills.