Résumé

Work experience

UX Content Strategist (April 2022 – Present)
Ally Financial • Digital Product Experience • Charlotte, NC

  • Designed conversational customer-care chatbot and phone experiences

  • Built B2B2C SaaS interactions within tech & business constraints

  • Communicated complex tech & business requirements to stakeholders

  • Conducted empathy testing & ideation to refine solutions

  • Presented insights from CX testing & research to stakeholders

  • Delivered assets from high-level journeys to final prototypes

  • Drafted technological blueprints for handoff to developers

  • Translated site metrics into compelling persona narratives

  • Aligned info architecture across multi-channel flows

  • Set brand conventions for cohesive, scalable experiences

  • Managed CMS and component libraries

  • Created work tools to increased team productivity

Research Coordinator (Feb 2020 – Jan 2022)
Boston University • Stepp Lab for Sensorimotor Rehabilitation Engineering • Boston, MA

  • Oversaw all logistics of human participant research trials

  • Created instructional materials & trained lab personnel

  • Screened & recruited participants through EPIC

  • Managed experiment records for federal grant reporting

  • Catalogued protocol versioning for IRB

  • Improved record keeping of financial, policy & participant info

  • Maintained lab website with Wordpress

Selected skills

Software
Figma • Canva • Sketch • Axure • Adobe Illustrator
Writer AI • Gemini • Jira • Microsoft Office Suite
Google Suite • Mac OS • Windows

Professional

  • User-centered design principles

  • Cross-discipline communication

  • Innovative problem-solving

  • Compelling storytelling

Projects

Employee AI Application (Oct 2024 – April 2025)
Ally Financial • UX Content Strategist

  • Investigated technological limitations with devs

  • Prioritized new features that aligned with employee workflows

  • Rebuilt the app using human-centered design principles

  • Leveraged empathetic content to guide hesitant users

  • Designed supporting materials to encourage employee engagement

Pride Microsite (Feb – May 2024)
Ally Financial • UX Content Strategist

  • Curated a rich resource hub to drive user exploration and trust

  • Tailored content to inspire distinct groups of users

  • Positioned products as personalized solutions

Education

B.A. Linguistics & Spanish
University of Florida • Gainesville, FL • summa cum laude

Teaching English as a Second Language Certification
University of Florida • Gainesville, FL

  • Led in-person instruction for adult learners of English

  • Designed coursework, lesson materials and assessments

Professional interests

  • Information architecture

  • Data visualization and infographic design

  • Game UI design

  • Game concept design and storyboarding

Get in touch.

I'm open to new projects and work opportunities.

asdolling1 [at] gmail [dot] com

Get in touch.

I'm open to new projects and work opportunities.

asdolling1 [at] gmail [dot] com

Get in touch.

I'm open to new projects and work opportunities.

asdolling1 [at] gmail [dot] com